Writing is not a forte for everyone. Nobody can be a born writer. However, you need to have an intellectual mind and creative thoughts to be a good writer. It also does not mean that every English-speaking person is a writer. Though, English is a prerequisite requirement for a writer. But not everybody can do it. It requires some extraordinary skills and professional expertise.
Hence, the demand for good writers has become 10x today. Therefore, it is due to the abundance of content for every digital platform. Significantly, businesses need content for websites, blogs, and social media posts. Above all, book writing is also an emerging trend nowadays. So, companies are looking for expert writers for executing a multitude of tasks. The job of a content writer is to perform a variety of writing.
Writers are demanding professionals nowadays. Every small or large-scale organization is willing to hire professional article writers on attractive remuneration packages with other fringe benefits. Due to the plenty of demand for writers all around, it becomes difficult to find a genuine expert. Many third-party external outsourcing agencies offer writing services to clients but they are costly and expensive. However, these companies do not provide a complete surety and guarantee for their quality of services.
Following are the nine essential tips to find article writers for your business:
Flawless Writing Skills and Experience
Writing is a base of article writers. It shows an obvious means of showing their skill and talent in content writing. Writers should have flawless writing skills and they can produce original quality content pieces for customers. They should have an experienced team of writers who can write in any niche industry. They have a wide experience in writing for website copy content, blogs, articles, guest posts, web 2.0, and many more.
Deep Knowledge of SEO
It should be obvious as the writing is all about SEO. Article writers must be well-versed with all search engine techniques and terminologies. They should have proper knowledge and understanding of keyword research, competitor analysis, meta creation, and advanced on-page technical SEO. Article writers should also have a good grasp of google analytics, search console, and tag manager to analyze visitors’ activities.
Portfolio for Article Writers
A portfolio defines the inner talent and skills of article writers. They should have their individual portfolio design with a sample list of content to show to others. Article writers can showcase their original and remarkable pieces of SEO-friendly content to the target audience. The quality should be superb and the content must be compelling to captivate the first glance attention of customers. The team of article writers should have an impressive portfolio of present and past working clients. They can display their best writing samples to the customers to gauge their talent and expertise.
Fully Designed Website
The best way to find an SEO content writing agency is through a website. They must have a professionally designed website. It must contain complete information about the company with about us and services pages. Businesses can go through a website and read the customers’ testimonials to win trust.
Reviews and Ratings
Companies must check the reviews and ratings of SEO content writing services they are willing to hire article writers for work. They must have their profile pages on trust pilot, yelp, and site jabber to share customers’ experiences. It gives a real sense of idea to businesses to check the five-star credibility ratings of a website before deciding to hire. Customers can also recommend others to appoint or not to appoint an SEO content writing company.
Thorough Industry Knowledge
Businesses must check a thorough industry exposure of an SEO content writing company they intend to choose. They should have a comprehensive knowledge of a relevant niche industry. Article writers should have exceptional know-how about client business to produce quality content that brings faster results to them. Writers should also keep up with the latest trends in the field of SEO content writing. They can write search engine-friendly content for clients. Moreover, writers can also write for social media posts, web content, and long-form blogs to have a variety of experiences.
Check the Reasonable Budget and Cost
Budget is indispensable, especially when it comes to finding the SEO content writing agency for your business. You need to estimate the right budget for hiring article writers. Always select the lowest package that is affordable to you. The package for article writers should include everything from web copy, landing page copy, blogs, articles, business profile descriptions, and press releases.
Meet the Commitment
Businesses must make sure to appoint an agency that can meet the commitment. The agency should have a proficient team of writers that can work under extreme pressure. They must fulfil the given deadlines and deliver a project on time.
Find the Right Agency
It is always challenging for individuals to find the right outsourcing agency for article writers. They can use word-of-mouth marketing or research google to look for an expert article writing company.
All in all, these mentioned above are easy to follow tips to find professional article writers. The rising demand for writers is necessary to meet the growing supply of content production. Most writers work in-house, while a huge proportion is freelance. Companies have to seek external outsourcing to fulfill the clients’ requirements.